You are here for a reason.  

You may be shooting for something cool.  Or going through something not-so-cool.

You are looking for a method. A new framework to help you get from where you are to where you want to be.

Because what you’ve been trying hasn’t been working.

And I’m here to help.

It’s why you’re here.  We all want to be better in some way.  (Sometimes in a LOT of ways 🙂 !)

That’s why I created the, You Got This Method and The Athlete Breakthrough Blueprint.

Ever since I competed at the Olympics I’ve been fascinated by people who overcome challenges large and small despite their own fears and anxiety.  Turns out, there’s a formula for it.

The truth is this…you are NOT broken.

And you, yes YOU…you got this!  


Probably More Information Than You Ever Wanted To Know About Olympian Jonathan Edwards


Olympian Jonathan EdwardsThat’s me on the left…I grew up just outside of Boston, Massachusetts but have lived in Calgary, AB Canada since 2001. It’s beautiful here in this Olympic city that sits just east in the shadow of the Canadian Rockies.  Of all the places I’ve been in this world I’m happy to call this home.


I’ve got a beautiful wife who makes everything beautiful (people included), and two awesome kids who are growing like weeds and surprise me every day.  You’d think the son and daughter of an Olympian would be heavy into sports, but alas…they love soccer and I coach them every day and we’ll see where it all goes.  It might surprise you that I’ve never pushed them into sports


I was a late bloomer when it came to sports.  The son of two musicians might have been why, but I attended the oldest YMCA in North America where my summers were filled for eight weeks with sun and fun and a variety of sports.  Soccer, Ice Hockey and Field Lacrosse filled my school years I and ultimately graduated as an All American in Lacrosse.


At the very old age of fifteen, I tried luge.  I had tried it at camp when I was ten, but this time it was for real.  I had fun.  Did well.  And that fall I got invited to try the sport on ice in the other Olympic city of Lake Placid, NY.  (Actually, it’s hardly a city.  More like a village.  A very…small..village.)


I left my hockey team where I was the starting goalie and headed to Lake Placid for what was supposed to be two weeks.  I ended up staying for five and won my first major race, The Empire State Games and was quickly named to the Junior National Team. Two years prior I was a chubby eighth grader and now I’m on a path to go the Olympics. Wut?


Talk about a culture shock.  When your friends and family are wondering what the heck you’re thinking…who are YOU to think you can go to the Olympics, sort of thing.  But then you get to Lake Placid where there are Olympians everywhere.  It was my first real experience that taught me that your environment can be everything when it comes to your success.


I would bounce between Lake Placid and home.  Would head to Europe to compete and then back home.  It was an amazing life for a teenager.


School was tough.  Back then none of my schools were really set up for a kid to be there for a few weeks in the fall and then spring term.  I managed to graduate with some pretty good grades and went on to get that All-American but college wasn’t in the cards, at least for a little while.


A year out of high school I was on the fastest doubles luge team in the United States.  We were sho-ins to make the Olympic Team just four years after we had started the sport.  Shockingly, to everyone’s surprise, we were left off the team for some faster singles sliders.  It was the biggest gut-punch of my whole life.  To get THAT close.  To have EVERYONE tell you that you’re going to make it.  And then to be left home.  I don’t think I’ve cried that hard ever in my life.


The next season we won our first World Cup medal (a silver) on that same Olympic track with a full Olympic field, making us wonder what could have been.


Through good fortune the Olympics were shuffled and another Winter Olympics was going to happen in two years instead of the traditional four. (It was an effort to stagger the games to get more advertising revenue.  Which worked) So instead of heading off to college and getting on with life I decided to defer and focus on the Olympics.


We worked our tail off and qualified for that Olympic games and finished fourth, just missing a medal by three tenths of a second.  A tiny amount for such a large distance.  At the time it was the highest finish ever for the United States in the sport of luge.  I was super-proud, and we were exhausted mentally, emotionally, and physically. Over the next two and a half weeks I lost twenty-nine pounds. (If you would like my Olympic diet tips just email me!)


It was time to regroup.  We competed for another season together but the stress was a bit much and my doubles partner and I split. I then went on and spent my own money (Almost $50k in 1995 dollars) to win an overall World Cup title on the B Circuit.  Probably one of my proudest athletic achievements.


Grow Up and Get a Real Job


But all athletic careers must come to an end and I felt the pressure of having to “grow up and get a real job”.  I took a sales position with the largest high-school fundraising company in North America at the time and excelled.  It was tough, but fun.


But I was miserable and quit choosing to follow my other dream of coaching athletes.


A year later I was back again with that company and became one of the highest rated salesmen in the country.


As an athlete however you are always an athlete and the tug of competition lured me back across the country, this time to Park City, Utah and a chance to compete for another Olympic Games. This time I wasn’t successful and with many years under my belt it was NOW in fact time for me to get a real job.  Or so I thought.


The Most Important Thing I Learned From The Olympics


See, one of the most important lessons I learned through sport didn’t have anything to do with sport at all.  It was an attitude.  An attitude that I began to teach to anyone who would listen. An attitude that could help people overcome ANY challenge.  To be resilient.  To be dedicated.  To be able to withstand challenges and take advantage of opportunities.


The attitude is this…you have to develop a “challenge” mindset to be successful in this world.


That’s it.  Challenge mindset.


Life is a series of challenges and the most successful people solve the most challenges or the challenges that help the most people.


The question is, how do you consistently solve challenges both large and small?  How do you keep from feeling overwhelmed or stressed or full of anxiety which can lead to depression?  How do you stay away from the profit hounds who want to prescribe you a drug or any other “hack” to keep you numb and treat the symptom instead of treating the cause?


Sadly, too many people fall into victim-ville.  They take everything as a threat and therefore get scared and shrink away looking for an outlet or some sort of diversion.


No matter how scared or anxious or skeptical I was I leaned into it and took on all sorts of challenges and still do to this day:


I went to Stanford University when people told me I wouldn’t make it in.


I started a blog in the tiny niche of field lacrosse goaltending and grew it into the most widely read blog of its kind on the planet.


I’ve been a Performance Enhancement coach and have helped create successful athletes in dozens of sports.


I built a house.


I took on the challenge to find the woman of my dreams and met my wife on plane from Salt Lake city to Las Vegas.  (She sat in the window seat.  I sat in the aisle seat. No one sat between us.)


I started a company training and consulting with athletes who have big dreams and the parents who support them.  Through eight weeks I transform them into mentally bulletproof individuals who go on to become All-Americans, National Champions and Olympians. (Go figure)


An Athlete's Guide To Winning In Sports and Life

We birthed two beautiful babies, naturally, in our house. Something a lot of people think is bonkers.


Bought a bedding company and built it into a multi-million dollar retail endeavour with thousands of clients.


Closed said company when oil went to $24 a barrel in an oil city and lost it all.


Been a GM for a company specializing in triathletes.  Sold home renovation services.  Been recruited. Rejected.  Recruited.  Hired. Fired. and everything in between. And then…


Wrote my first book “An Athlete’s Guide To Winning In Sports and Life”…that hit #2 on Amazon in the Sport Psychology category.


Started working on my second book, “You Got This: How to Overcome ANY Challenge Using the Power of Games and Sport”


Today I speak to high schools, sports organizations, sales organizations, entrepreneurs…you name it.  ANY group who is looking to overcome a challenge is my sweet spot because it doesn’t matter if you’re trying to become a World Champion or just trying to get out of your bed in the morning.  


My Signature Programs


Along the way I did the most fulfilling thing I’ve ever done and that is to coach athletes, entrepreneurs, sales dogs, stay-at-home moms, go-getter dads, and kids just wanting to do more, be more and have more to get over their anxiety and their depression.  Their hurts, their fears and the opinions of others, to turn things around and go after their dreams.


It all started with a program I call the “Athlete Breakthrough Blueprint” taking athletes with big dreams and the parents and coaches who support them and take them to great athletic heights.


And then that morphed into the “You Got This Method” A program to help, basically, anyone who WASN’T an athlete overcome ANY challenge using the power of games. There are no insurmountable challenges.  Just a person who lacks the skills to achieve them.


My clients call me “The Challenge Master” because the first step is to help my clients identify what their challenges are.  They can be big or small.  They can be one’s you pick like writing a book (like I have done) or getting diagnosed with cancer (which I haven’t done).  I am the one who walks into the dark room my client is standing in and I go in and help lead them through the door to the light.  I don’t show up and give my client a flashlight and say, “You do it.”  I lead the way and say, “You’re not broken.  Follow me.”


When you’re ready, I can help you too.